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    Connected Products: why authentication is a hygiene factor

    Connected Products: why authentication is a hygiene factor

    Apr 18, 2023

    Understanding the business benefits of authentication and the hidden risks of neglecting it
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    Connected products: empowering fashion’s sustainable future

    Connected products: empowering fashion’s sustainable future

    Jul 13, 2022

    Why connected products are the fulcrum of fashion’s future regenerative circular economy. Find out how they drive your sustainability agenda forward.
    Read
    QR codes vs NFC tags: Dispelling The False Myths

    QR codes vs NFC tags: Dispelling The False Myths

    Feb 24, 2022

    Everything they won’t tell you, that you need to know when selecting your digital product identity tag. Busting the top 10 most critical misunderstandings that can ruin your connected product strategy.
    Read
    Assessing the digital resilience of the Italian fashion & luxury industry

    Assessing the digital resilience of the Italian fashion & luxury industry

    Mar 16, 2021

    2020 - A segue into the future of the fashion industry
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    Connected products make connected sales

    Connected products make connected sales

    Nov 05, 2020

    Discover the 10 things that connected products can do for your Brand
    Read
    The X-factor in a successful supply chain digitalisation project

    The X-factor in a successful supply chain digitalisation project

    Sep 30, 2020

    A practical guide for Fashion executives.
    Read
    Find Out Why Authenticity is Fashion's Magic Ingredient for Consumer Engagement

    Find Out Why Authenticity is Fashion's Magic Ingredient for Consumer Engagement

    Jul 21, 2020

    Connected consumers have millions of digital experiences at their fingertips. So why do they connect with their products?
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    The Authenticity Effect: Why Product Digitalisation is the Future of Fashion

    The Authenticity Effect: Why Product Digitalisation is the Future of Fashion

    Feb 04, 2020

    With digital transformation sweeping the fashion industry, marketers need strategies to engage demanding digital natives with experiences that connect, convert and build customer lifetime value. 
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    The Rising Value of Real: Strategic Insights About Consumer Attitudes Toward Authentic Fashion

    The Rising Value of Real: Strategic Insights About Consumer Attitudes Toward Authentic Fashion

    Dec 06, 2019

    If there is a silver lining to the epidemic of fake news, fake reviews and even fake videos that populate our online lives, it is a growing conviction that authenticity is precious.
    Read
    Consumer Engagement 4.0: Competitive Insights from Fashion's Top Marketers

    Consumer Engagement 4.0: Competitive Insights from Fashion's Top Marketers

    Nov 20, 2019

    Discover how artificial intelligence, image recognition, and networking technologies engage connected consumers to verify that products with your brand name are 100% authentic.
    Read
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